Does your company use AI, or adopt it?
87% of AI projects fail at implementation. Not because of technology. Because of how they're adopted.
The challenge isn't technological. It's cultural.
- You've had Copilot/GPT for 6+ months. Little evidence of impact.
- Every team experiments on its own. No shared criteria.
- Pilots die at the first review.
- No one can measure confidence, usage, or autonomy.
If 2+ apply, you need a diagnostic.
Courses. Demos. Tools turned on.
Noise of experimentation without traction.
Criteria. Habit. Governance. Measurement.
What turns usage into real adoption.
Four stages, one outcome: real adoption.
Align
Shared vision of what creating value with AI means at the leadership level.
Activate
Teams build a daily habit anchored to real tasks.
Apply
Pilots launch with measurement and a clear criterion: scale or discard.
Amplify
What works gets integrated into operations, with clear governance.
Four entry points.
From dormant Copilot licenses to measurable adoption in 10 weeks.
Upskilling program + tracking dashboard. Key metrics: Usage, Confidence, Autonomy (pre/post).
Belen Abbruzzese
10+ years of strategic consulting in pharma. Former Director, Novartis (LATAM/Canada). Former Mercado Libre. Founder of Kintara.
- Desirable difficulty: the hidden cost of delegating to AIVIEW →
- Why AI speeds up the work but doesn't move the outcomeVIEW →
- AI value already exists. The question is whether organizations are ready to capture it.VIEW →
- Displaced responsibility: when AI moves the problem instead of solving itVIEW →
- The role of middle leadership in AI adoptionVIEW →
- Diagnosis: adoption signals that matter.VIEW →
- Why only a few organizations thrive with AI?VIEW →
- Everyone talks about AI, but what does it actually do?VIEW →
- The AI Manifesto. A living document for leadership.VIEW →
A video call. 30 minutes.
No commitment. 100% confidential. You walk away with a starting diagnosis, not a proposal.
OR WRITE TO BELEN@KINTARA-STUDIO.COM